BBVA AI — full spread of all desktop screens
Case Study — 2026

AI for
the Future

Reimagining BBVA's internal tools
as an AI-first intelligence platform.

Senior UX/UI Designer
BBVA
Accenture Song
Scroll
Overview

What started as a dashboard redesign evolved into an AI-first vision for BBVA's entire internal tool ecosystem — an environment where multiple AI agents analyse data, generate insights, and act as strategic copilots for high-level investment decisions.

Home Dashboard
BBVA AI for the Future — Home dashboard on iMac
Home — AI dashboard with executive overview & intelligent alerts BBVA × Accenture Song · 2026
Challenge

From dashboard
to intelligence platform.

BBVA's existing internal application was too limited for complex portfolio management. Bankers needed faster data interpretation, smarter prioritisation, and a tool that could evolve toward a fully proactive AI assistant — one that detects signals and suggests actions before being asked.

My Role
  • End-to-end UX/UI Design 01
  • AI Interaction Design 02
  • Information Architecture 03
  • Functional Prototyping 04
  • User Flow Definition 05
  • Visual Design System 06
  • Client Collaboration 07
End Users

Who we
designed for.

High-responsibility profiles with limited time. The interface had to deliver clarity at a glance and trust at every layer of detail.

01
Executive
Strategic overview
Needs high-level portfolio signals and AI-generated context for critical decisions. Zero tolerance for noise — the interface must surface what matters in seconds.
02
CEO
Business intelligence
Requires consolidated business intelligence with AI-synthesised context — ready to act on, not just to read. The platform must feel like a strategic adviser, not a reporting tool.
03
Banker
Client portfolio
Manages complex client relationships and portfolios — needs fast data interpretation, proactive AI recommendations, and pitch generation on demand.
AI Pitch Generation

Any pitch.
In seconds.

Beyond dashboards and alerts, the AI can act as a strategic writing partner. Based on the client's profile, relationship history, and current market positioning, it can draft a fully structured commercial pitch — complete with a BBVA value proposition, client snapshot, and suggested meeting agenda — ready to share or refine in seconds.

BBVA AI — AI-generated commercial pitch for Enel
AI Pitch BBVA × Accenture Song · 2026
UX Approach

Designing for
users five years
from now.

This was a conceptual project demanding a forward-thinking UX approach. The work required imagining users in a future where AI acts as a constant collaborator — understanding context, anticipating needs, and removing operational friction entirely.

01
Future-first thinking
Designing not for today's workflows but for a five-year horizon where AI collaboration is the baseline expectation.
02
Proactive AI design
Moving beyond reactive Q&A — envisioning an AI that detects signals, surfaces opportunities, and suggests concrete actions unprompted.
03
Information architecture
Site map structured into overview, analysis, and action layers — with role-specific navigation for executives, managers, and bankers.
04
Trust through clarity
Interactions designed to feel natural and trustworthy — recommendations as support, never imposition. Transparency at every AI touchpoint.
05
Executive-grade density
Desktop-first, data-dense interfaces with micro-interactions that guide without distracting high-responsibility users.
06
Continuous client collaboration
Regular working sessions with BBVA's team ensured rapid iteration, validated hypotheses, and strategic alignment throughout.

"Designing intelligence
that adapts to the user —
not the other way around."

AI Podcast

From article
to action — in seconds.

We designed a flow that allows users to select any news article or external content and instantly generate a contextual AI podcast around it — turning passive reading into an active intelligence session. From that podcast, the user can ask questions directly, go deeper into any topic, and trigger follow-up actions: creating meetings with the relevant stakeholders linked to the project or client involved in that piece of news, all without leaving the platform.

BBVA AI — Mobile AppVisor and AI Podcast screens
AI Podcast — from article selection to contextual meeting creation BBVA × Accenture Song · 2026
Process

From redesign
to AI vision.

A full end-to-end design process — from goal definition with the client to high-fidelity prototype delivery — evolving the brief as ambition grew at every stage.

01
Goal DefinitionVision & Scope
Project objectives evolved across client sessions — from a dashboard update to a fully AI-first internal platform. Each iteration pushed the vision further, building toward a five-year future concept.
02
Information ArchitectureStructure & Flows
Defined a site map structured across overview, analysis, and action layers. Navigation flows were designed per role — ensuring each user type receives the right level of detail and decision support.
03
Wireframes & PrototypesFrom Concept to Interaction
Low-fidelity wireframes validated structure and hierarchy. Evolved into interactive Figma prototypes simulating AI copilot behaviour, dynamic dashboards, and intelligent data visualisation.
04
Visual DesignBBVA Identity × AI Clarity
Aligned with BBVA's brand — sober, corporate, executive. Special focus on typographic hierarchy, colour as signal (risk, alert, opportunity), and data visualisation enabling fast interpretation.
05
Delivery & IterationContinuous Review
Final phase included continuous deliverable review, consistency checks, success criteria definition, and preparation for future iterations based on real production usage.
AI-Assisted Meetings

Intelligence
present in
every meeting.

We envisioned a scenario where the AI could be present in Teams, Zoom or any conferencing platform, participating like a specialist in the room — quietly listening, and stepping in when needed to provide context, data, or strategic recommendations in real time. With the right permissions, it could actively contribute to the conversation: surfacing relevant figures, flagging risks, or suggesting next steps, much like a well-briefed colleague who always has the right information at the right moment.

BBVA AI — AI-assisted meeting screen 1
BBVA AI — AI-assisted meeting screen 2
BBVA AI — AI-assisted meeting screen 3
AI-Assisted Meetings — real-time facilitation across platforms BBVA × Accenture Song · 2026
Key Outcomes

Intelligence built
for decision-makers.

A fully conceptual but highly detailed AI-first platform that demonstrates how BBVA's internal tools could evolve over the next five years.

01
AI-first vision defined
Transformed a dashboard brief into a complete AI platform strategy aligned with a five-year horizon.
02
Proactive AI designed
AI that detects signals, creates meetings, generates pitches, and suggests next steps — without being asked.
03
Three intelligence channels
Podcast, AI-assisted meetings, and dashboards — each reducing cognitive load for executive profiles.
04
Scalable BBVA system
Visual design aligned with BBVA's brand, structured for scalability across user roles and product surfaces.
Portfolio View
BBVA AI — Portfolio management dashboard
Portfolio — client management with AI-powered prioritisation BBVA × Accenture Song · 2026
Land Rover
Land Rover
Land Rover, Comparison and Configurator — JLR
→